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"Going International" is a complicated process. Doing it "profitably" is harder still and takes much longer than most people expect. Lack of knowledge about market dynamics, cultural dimensions, different systems for sales and distribution, and a variety of international regulatory and taxation issues can result in failure for even the most earnest efforts. |
Global PerspectivesStaying Power and Adaptability are Key to Corporate Success in Chinaby Catherine Bolgar, Accenture, in the Wall Street Journal, February 11, 2008."All the promise of China being the market of the future is very true. But you need the appetite to stay, to learn and to adapt." An excellent article about some of the pitfalls even very large companies have had in entering the Chinese market. Read the whole article, Click Here. |
