Why Choose Nenko?

"Going International" is a complicated process. Lack of knowledge about market dynamics, cultural dimensions, different systems for sales and distribution, and a variety of international regulatory and taxation issues can result in failure for even the most earnest efforts.

We've been doing this for a long time ... Our Nenko Shuriken 360° Analysis helps you to minimize lost time due to unfamiliarity with the international marketplace, and to avoid costly mistakes.

Thinking about international opportunities? Contact us.

The Nenko Shuriken™ 360° Analysis

We look at your business from a 360° point of view - including the five critical dimensions of successful globalization.

We know what questions to ask, including some fundamental question such as:

  • Are you ready to do business overseas -- outsourcing, exporting, or on the ground services?
  • Have you thought about how international operations fit in to your company's business objectives?
  • Do you have a commitment from your management and staff to do what it takes to be successful in the global market?

Then we dig deeper, about your Market and Sales Channel Development

  • Have you tried doing business in Asia and come home frustrated?
  • Have you been successful selling in a foreign market?
  • Have dealers and distributors been as effective as you’d like in selling your products or services?
  • Have all of your communications — written, electronic or voice — been translated effectively to address not just local languages but local customs?
  • Does your web site support international customers? Is it culturally appropriate for them?

... about Sourcing and Vendor Management

  • Do you know the whole scope of what's involved in outsourcing products or services?
  • Have you spent money with middlemen with little return to show for it?
  • Have you had difficulty controlling off shore production quality?

... about Relationship and Cultural Management

  • Have you been baffled by cultural differences -- language, time orientation, food to name a few?
  • Do you offer compensation and benefits appropriate for the foreign market?

... about Financing and Capital Sourcing

  • Does your operational process effectively support doing business internationally?
  • Have your ventures overseas returned less repatriated capital than you expected?

... about Technology Solutions

  • Do your IT resources facilitate doing business effectively?
  • Do you have the right systems and software to manage an international business?

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