Dr. Jean Wilcox
Jean began her career in Technology and Manufacturing, and progressed into Marketing, Strategy and Business Analysis. She has extensive international experience, particularly in Japan, and has taught seminars on developing effective cross cultural working relationships. She is currently an adjunct professor teaching International Marketing at Temple University Fox School of Business. Her experience includes:
Jean's diverse experience allows her to transcend industry lines to help her clients achieve a unified business strategy that improves their bottom line.
Her Strengths
Her key strength is her ability to envision the big picture and to communicate it clearly to any type of organization. She does this through a combination of executive, technical, communication, and design skills. Jean has exceptional team building skills across functional lines and international boundaries, and has led cross-cultural training workshops on three continents. She has a Ph.D. in chemistry from the University of Chicago.
She has demonstrated the ability to:
- Combine creative thinking with analysis to develop effective strategies
- See the big picture and communicate it clearly
- Translate complex concepts into clear customer benefits
- Manage a team to meet aggressive schedules and deliverables
- Identify those things that are moving you ahead and those things that
are holding you back
International
Jean has over twenty years experience in working with international business partners and has built lasting relationships with international business colleagues. Jean was Director of Marketing at a subsidiary of Nippon Steel Corporation where she opened up channels of communications between Synergy and the parent company through the use of a form of the Japanese haiku poem.
As Japanese Business Development at Versatec, she led a team of software engineers and marketing personnel from Fuji Xerox and Versatec in strategy sessions that defined the company's long term R&D plan for joint software and system development. At Hunt, she managed a global marketing and development team in Europe, the US and Asia, that focused priorities for the entire division.
Top of Page
Marketing and Business Analysis
Jean's first position in Marketing was as Manager Competitive Analysis in the early world of computer printing. She quickly moved into Market Analysis and Strategic planning. She was an integral part of a senior executive teams evaluating the potential sale of Xerox subsidiaries, investment opportunities and disposition of manufacturing resources.
After leaving Xerox, Jean worked in a number of start up companies before starting her own business, Ginkgo Enterprises Consulting Group to offer companies strategic business services. Some of the projects that Ginkgo Enterprises completed include:
- Leadership of business planning process for Xerox PARC that spun off dpiX,
a company to manufacture very high resolution flat panel displays for military and medical applications.
- Extensive product positioning for Sun Microsystems, with various Sun locations and customers in the US and Japan to clarify the customer value proposition of Sun workstations, Asian language operating systems and storage devices among other products.
- Cross cultural training workshops for National Seminconductor, among others, that ranged from 3 hour “Understanding Cultural Mindsets” seminars to intensive 3 day workshops in “How to Do Business Cross Culturally: Focus Japan.”
- Design and management of the marketing roll-out for Bellcore’s Soliant Internet Systems business unit, an entrepreneurial business outside the company’s main business focus.
- Instrumental in developing the strategy and negotiating a product development partnership between SEAL graphics and a key player in the graphics industry.
Top of Page
Brand Management
Jean assists business owners to develop clear, consistent brand strategies. She is a frequent speaker on the subject and offers training seminars that are highly rated. The CattLeLogos Method of Brand Management has been cited as a world class method of brand development. She is the co-author of "AbuLLard's ABC's of Branding: 26 Concepts that Capture the Essence of Good Brand Management" a book that provides serious advice on branding in a humorous way.
A team leader in Bellcore’s name change to Telcordia Technologies, Inc, Jean managed a team of developers and designers through a complete restructuring and redesign of the corporate web site on schedule and within budget.
As VP of Marketing and Product Development for the Graphics Division of Hunt Corporation, she created a simplified and focused brand strategy under a common design structure that eliminated redundant resources as well as market confusion resulting from multiple product brands.
Top of Page
Technology and Manufacturing
During her tenure at Xerox Jean was responsible for a number of technology and manufacturing processes. These included writing specifications for materials in critical copier components -- wire, glass, paper, ink, and fibers to name a few. It also included running a paper coating facility to produce dielectric papers for electrostatic printers. She was one of the pioneers in the field of digital printing on fabric developing inks, papers and color matching processes. And, at one time, she was the world expert on the chemistry of corona charging devices.
Top of Page
|
